Client Success

Innovation 1st

Who: Innovation 1st grow brand engagement across the globe. With a focus on Licensing and Merchandising they take care of clients brand like no other, by:

• Understanding the brand

• Creating the difference

• Connecting the right people with the right brands and products

• Being the best in the industry

Where: Innovation 1st has offices in London and Houston, USA

Why: Set up by friends, Innovation 1st needed support to translate the relationship into a period of accelerated growth with Blue Chip world class brands across the world.

What: Elephants Child worked with Innovation 1st in a range of areas. Simplification, leadership and control have been central themes.

How: Elephants Child has helped Innovation 1st to draw up and implement a growth strategy. Offering support to make some difficult decisions within their business and providing a structure for managing talent and team dynamics. This has allowed the company to remain inclusive and create career paths for everyone, whilst continuing to grow and succeed. .

When: Elephants Child worked with Innovation 1st on a growth strategy four years ago, then worked on a further updated strategy two years. This strategy has now been planned and is now being supported through implementation with Elephants Child as the trusted advisory partner.

Outcome: Innovation 1st have enjoyed sustained growth over a number of years, having taken some difficult decisions and found a structure for friends to work together successfully.

What next: 2016 is set fair to be a breakthrough year, with a record first quarter and ground breaking brand deals.


“Elephants Child feel like they are part of our business. They are a trusted partner, we allow them to talk to any member of staff and really value their input.”

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