Who: Innovation 1st grow brand engagement across the globe. With a focus on Licensing and Merchandising they take care of clients brand like no other, by:
• Understanding the brand
• Creating the difference
• Connecting the right people with the right brands and products
• Being the best in the industry
Where: Innovation 1st has offices in London and Houston, USA
Why: Set up by friends, Innovation 1st needed support to translate the relationship into a period of accelerated growth with Blue Chip world class brands across the world.
What: Elephants Child worked with Innovation 1st in a range of areas. Simplification, leadership and control have been central themes.
How: Elephants Child has helped Innovation 1st to draw up and implement a growth strategy. Offering support to make some difficult decisions within their business and providing a structure for managing talent and team dynamics. This has allowed the company to remain inclusive and create career paths for everyone, whilst continuing to grow and succeed. .
When: Elephants Child worked with Innovation 1st on a growth strategy four years ago, then worked on a further updated strategy two years. This strategy has now been planned and is now being supported through implementation with Elephants Child as the trusted advisory partner.
Outcome: Innovation 1st have enjoyed sustained growth over a number of years, having taken some difficult decisions and found a structure for friends to work together successfully.
What next: 2016 is set fair to be a breakthrough year, with a record first quarter and ground breaking brand deals.
“Elephants Child feel like they are part of our business. They are a trusted partner, we allow them to talk to any member of staff and really value their input.”