It’s World Book Day on March 1 and our Elephants have come up with their top reads to help mark the day. All highly recommended for business owners, senior managers, or entrepreneurs.
Douglas Grays picked four of his favourites to share:
Influence: The Psychology of Persuasion by Robert B Cialdini PhD
Contagious by Jonah Berger (How to build word of mouth in the digital age)
Going for it by Victor Kiam and Kane and Abel by Jeffrey Archer The book that inspired his entrepreneurial journey!
Martin Brown, Founding Director suggests The Empty Raincoat. With warmth, wit and the most challenging insights, Charles Handy seeks to turn paradox into real progress.
Pat Freshwater loves ‘Who Moved My Cheese: An Amazing Way to Deal with Change in Your Work and in Your Life’ by Dr Spencer Johnson.
Richard Murray recommends The Chimp Paradox by Dr Steve Peters, the performance psychologist for the GB cycling team. Very good sections on the psychology of change management.
Geoff Gwynn recommends Your Oxygen Mask First by Kevin Lawrence.
Mark Child has selected ReWork by Fried and Hansson – a great little book about rethinking startups, minimum viable products, agile development etc. A little techie but in the age where every company is a software company not surprising.