Strategic Intent

Strategic Intent

Strategic intent defines a course of action on driving the company's future time frame. It should be easily understood to enable all employees to be working towards a consistent overall goal.

"...It captures the essence of winning. Is stable over time. Sets a target that deserves personal effort and commitment..." (Hamel and Prahlad
August 2005)

Elephants Child provide clients with the insight and advice to create and develop a strategic intent to deliver excellent results. Can your employees articulate your strategic intent and can they implement it? Does your strategic intent inform and guide your business?

David Hope


“Elephants Child enabled us to translate a list of strategic options into a defined strategic intent.

They then develop a Three Year Business Plan and annual operating plan giving priority, structure and direction.

As a result of this work we have the full support of our Chairman and board, aligned a complex and large group of shareholders and importantly our team who are now in the second quarter of implementation and are enjoying great success.”


  • I can’t thank Elephants Child enough for all their help and support. It was a fascinating process to physically stand back from the business, highlighting our strengths and weaknesses and creating a plan perfectly suited to the team and company as a whole. They quickly understood the ethos of both my brand and myself as an artist and have also outsourced individuals to help with certain roles within the business, to help with growth and development.
    Juliet Travers, Juliet Travers Ltd, Wallpapers and Fabrics.

  • "We've now completed three full days of strategic planning and we're impressed and delighted with the outcomes so far. A clinical analysis of our current circumstances and our environment has led to a rigorous, challenging but achievable three year roadmap that will increase our turnover 4-fold with a similar improvement in margins. A critical part of this is freeing Directors from day-to-day activity to enable them to focus on strategy (both regarding operations and business development)."

    Boom Training Ltd is a regional training provider offering advice and solutions to companies seeking to improve productivity of their office-based functions through professional training of staff in these areas.

  • "Richard Murray has personally helped me to become a better leader, focus on strategy and step away from those day to day jobs we all tend to get sucked into! We work with Richard on a monthly basis working towards our goals, which I must say is one of the best decisions we've made in a long time.
    Lemon Zest, Marketing Agency.

  • "If I were to sum Elephants Child up in three words I would say, Reflective, Trustworthy, Action."
    Ian Mallalue, Director, Innovation 1st.

  • "We met with Elephants Child in order to discuss strategic options and formulate a business plan to achieve sustainable growth over the next few years.

    "We were impressed with the way they seemed to grasp and understand the key issues very quickly, making a number of relevant recommendations."
    Lee Ackerman, Director, The Flower Shops.

  • "It is no coincidence that our businesses have grown rapidly since we started working with Richard. He is experienced and pragmatic, has made us focus on strategy and core business and has been an important part of our team for some time now."

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