Danni Brotherston

Program Director

07949 746 874

d.brotherston@elephants-child.co.uk

 Danni Brotherston

Danni is a senior business leader with over 12 years of experience in financial services, culminating in her most recent role as Director of Advice Policy & Development at St. James’s Place. Her expertise spans investments, product development, and financial advice, and she has a proven track record in growing, developing, and leading teams across diverse technical and proposition roles. Beyond the corporate landscape, Danni also brings valuable startup experience, with a focus on operations, sustainability and BCorp.

A pragmatic and energetic professional, Danni is renowned for her strategic mindset and ability to grasp the bigger picture. Thriving on embracing new challenges, she is dedicated to making a meaningful difference in every endeavour. Her excellent organisational and communication skills, coupled with her adept problem-solving abilities, enables her to consistently deliver successful outcomes for our clients.

In her capacity as our Program Director, she spearheads initiatives to establish new routes to market and develops programs tailored to best support SMEs on their growth journey. This includes crafting bespoke courses, fostering learning and development, and working with our strategic partners to optimise their client propositions and facilitate sustainable growth.

As a Business Growth Advisor, Danni works with SMEs on their growth journey, with a keen emphasis on ESG and sustainable business practices. Her passion lies in delving into the core purpose of businesses, formulating strategic plans, and implementing changes to drive tangible results for clients.

When not juggling work with the demands of raising her two young children, Danni finds solace outdoors, tending to her menagerie of animals and attending live music whenever she can.

"Plans are of little importance, but planning is essential."

Winston Churchill

"Unless commitment is made, there are only promises and hopes; but no plans."

Peter F. Drucker

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

Abraham Lincoln

"Mould-breaking strategies grow initially like weeds, they are not cultivated like tomatoes in a hothouse.… (They) can take root in all kinds of places."

Henry Mintzberg

"Strategy is the great work of the organisation. In situations of life and death, it is the Tao of Survival or Extinction. Its study cannot be neglected."

Sun Tzu

"Everyone has a plan... until they get punched in the mouth."

Mike Tyson