Matt Kelly

Financial Controller

M.Kelly@elephants-child.co.uk

Matt is an ACA qualified Chartered Accountant having spent 7 years in a Top 20 accountancy practice. In that role he worked with SME businesses across a wide spectrum of industries as a general practitioner. This role provided exposure to a wide range of businesses and entrepreneurs as well as their specific financial and operating issues.

Matt’s decision to leave the accountancy practice was driven by a desire to apply his skills in a new way, moving away from a predominantly regulatory and historic reporting role into a dynamic and forward facing one. As part of the team Matt maintains our internal finance function as well as providing direct financial support to our clients.

"Plans are of little importance, but planning is essential."

Winston Churchill

"Unless commitment is made, there are only promises and hopes; but no plans."

Peter F. Drucker

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

Abraham Lincoln

"Mould-breaking strategies grow initially like weeds, they are not cultivated like tomatoes in a hothouse.… (They) can take root in all kinds of places."

Henry Mintzberg

"Strategy is the great work of the organisation. In situations of life and death, it is the Tao of Survival or Extinction. Its study cannot be neglected."

Sun Tzu

"Everyone has a plan... until they get punched in the mouth."

Mike Tyson