One of the simplest ways to win new business is to sell more to people you know - a process affectionately known as juicing or squeezing the lemon1. You already have a relationship with these people, they know that they can trust you, and they value your work. So, what are your options? Geoff Gwynn, one of our Business Growth Advisors has some advice for you.
Recruiting and retaining staff is a challenge for many businesses at the moment. Candidates can be choosy about what they apply for and which role they accept. It’s particularly difficult for businesses who don’t recruit regularly.
Pricing a product is a combination of both an art and a science. It requires a balance of financial considerations and personal values. A business owner must consider how a product or service contributes to overhead and how that will drive profitability, as well as how their pricing strategy will impact their marketing and competition. Prices can be set based on cost, or those of your competitors or the value you can create in the eyes of the customer - value based pricing. Steve Bird, one of our Business Growth Advisors explains the benefits of focusing on value.
